top of page

Primary Competitive Intelligence (CI)

Primary CI Defined: The excerpt delineates Primary Competitive Intelligence (CI) as the acquisition and examination of non-public competitor data to discern their strategies. This is distinct from Secondary Research, which uses publicly accessible data.


Svantis' Proficiency: Svantis is showcased as a market frontrunner, known for its prowess in obtaining intelligence throughout a product's journey, from inception in clinical stages to its final commercialization.


Primary CI vs. Secondary Research: The passage emphasizes Primary CI's edge over secondary research, as it provides predictive insights, enabling firms to foresee competitor strategies, granting them an edge in the market.


The Value of Actionable Intelligence: Svantis' Primary CI stands out due to its actionable essence, empowering businesses to actively counter potential rival threats rather than merely reacting to them.

As a company constantly navigating the competitive landscape of the pharmaceutical industry, Svantis' Primary Competitive Intelligence (CI) has been an invaluable tool for us. Not only does it offer insights into the present landscape, but its forward-looking approach has consistently allowed us to stay a step ahead of our competitors. With Svantis' meticulous data collection and analysis, we've gained clarity on potential moves of our competitors even before they make them. This has given us the opportunity to proactively strategize and counter potential threats, ensuring we always remain at the forefront of the industry. I cannot recommend Svantis' Primary CI solution enough – it's the strategic advantage every company needs.

Robb Walters

© 2023 by Svantis.

bottom of page